Sharing knowledge, connecting, and growing together
On February 23, 2026, we welcomed our dealers to our headquarters in Hamont-Achel for the CEMA Workshop. This day was entirely devoted to knowledge sharing, product discussion, and personal contact. With a good turnout and strong interaction, we can look back on a successful edition.
An informative start to the day
At 9:30 a.m., we kicked off with an interactive morning presentation. During this session, we took our dealers on a journey through the story behind CEMA:
- Who we are and what we stand for
- Our vision on performance and quality
- An overview of our complete range
- New product launches for 2026
- Technical explanation and practical tips for the workshop
The focus was not only on product knowledge, but above all on how dealers can best advise, install, and position our bearings for their customers.
The interaction and targeted questions from the audience led to valuable discussions and knowledge exchange.
Together at the table
After the morning presentation, it was time to have lunch together. Dealers from different regions shared experiences, market insights, and practical cases with each other. Networking, exchanging experiences, and inspiring each other—that's exactly what these workshops are for.
In practice: gravel ride through the forests of Limburg
After lunch, we went on a group gravel ride through the wooded surroundings of Hamont-Achel. It was a relaxed but sporty way to end the day, during which our products were not only discussed but also experienced.
The ride provided the perfect opportunity to continue talking in a relaxed atmosphere, exchange experiences, and strengthen the bond between us.
We concluded the day around 3:00 p.m., with satisfied faces and lots of positive feedback.
Why we organize these workshops
With the CEMA Workshops, we want to be more than just a supplier. We want to be a partner who:
- Sharing technical knowledge
- Supports dealers with product advice
- Provides insights into market developments
- Invests in long-term partnerships
Together, we continue to build strong partnerships and deliver top performances, both on and off the bike.