Giant chooses CEMA Ceramic Bottom Brackets for their 2026 top models
We are proud to announce that Giant has equipped two of their latest high-performance 2026 models with our CEMA Ceramic Bottom Bracket (86PS, Press Fit).
A collaboration that underscores a shared focus on efficiency, sustainability, and maximum performance.
Available in two new Giant models
Giant integrates our bottom bracket into the following 2026 bikes:
Giant Propel Advanced SL 0 (Dura-Ace)
Designed for aerodynamics and pure speed, now featuring even smoother power transfer thanks to our CEMA Ceramic BB.
Giant TCR Advanced SL 0 (Dura-Ace)
An iconic climbing and all-round road bike, equipped with our bottom bracket for optimal stiffness and minimal friction during every ride.
Why CEMA Ceramic?
Giant has deliberately chosen our 86PS Ceramic Press Fit Bottom Bracket, confirming the value of precision components in high-end cycling. With lower rolling resistance and long-lasting durability, our products help riders get the most out of every pedal stroke, both during races and intensive training sessions.
A partnership built on performance
We are delighted that our product is being integrated into some of the most advanced road bikes on the market. Our partnership with Giant goes back many years. Throughout that long collaboration, we have seen one thing confirmed time and time again: when you strive for top performance, every detail counts. It reflects our ongoing mission to support top brands with high-quality products that meet the demands of every athlete.
Discover the bikes
Curious about the full specifications and details?
Check out the bikes on the official Giant website:
Propel Advanced SL 0 (Dura-Ace) – 2026
TCR Advanced SL 0 (Dura-Ace) – 2026
To be continued
We continue to collaborate with our partners worldwide to deliver reliable, high-quality products to runners and cyclists. Stay tuned for more product news and future partnerships.